Avoid the Gatekeepers

You should be using technology to go around gatekeepers instead of taking nearly endless meetings trying to go through them.

Just hear me out for a second.

Many entrepreneurs we meet along the tech tour, especially in more “traditional” industries, spend the first few weeks (and, sometimes, months) talking to as many experts as possible when they should be talking directly to their customers.

I know most of us take this for granted (or maybe it’s just me) but it’s yet another example of “common” startup advice along the coasts that hasn’t yet become common knowledge throughout the Midwest.