How to know when you’re ready to start a business

First time entrepreneurs often think that they need investors to get started. The truth is that you need customers (and that most successful companies don’t need to ever raise money).

If you can’t sell a product, pre-sell a prototype.
If you can’t pre-sell a prototype, start an email list.
If you can’t start an email list, go wherever your customers might be.
If you can’t go to wherever your customers might be, it might be time to admit that you don’t really want to start a business. 🤷🏻‍♂️


Also published on Medium.