RJTT Advice

Information > Advice

I tweeted something yesterday that seems to have struck a nerve:

(Check out the comments on the FB post, it’s actually kind of funny.)

Most of the entrepreneurs we meet along the tour tend to want advice from us (and from pretty much anyone else that has a pulse). The sad part is that it’s an incredible waste of time for everyone involved.

“Do you think we should try Facebook ads?” is a bad question that will likely lead to terrible advice.

“We’re going to try Facebook ads, what’s a good baseline clickthrough rate?” is a much better question that might lead to usable information.

If you’re building a company, you need to get good at extracting information — not asking for advice.