When we first moved into the Airstream, we thought that safety and logistics would be incredibly hard to handle but that decent wifi and entertainment would be super easy.
After 100,000 miles under our belt, it seems that we had it backwards: the things we thought would be hard turned out to be easy and the things we thought would be easy turned out to be hard.
(Safety and logistics in a RV is much easier today thanks to smartphones and other travel blogs. Streaming Netflix to your Apple TV, however, via your mobile hotspot can blow through your monthly data in hours. 🤦🏻♂️)
I think it’s the same with startups: many start out thinking that building the product will be hard and selling the product will be easy. In hindsight, most tell me that they had it backwards.
Most startups die because of their inability to acquire customers not because they couldn’t build the product. (Most people don’t travel because of the excuses they tell themselves not because someone else was holding them back.)Most startups die because of their inability to acquire customers not because they couldn't build the product. Click To Tweet