Niche is the new big

Before the Internet was around, you had to aim for a huge market if you wanted to build a huge company. Today, things are different — and it’s because the Internet is everywhere.

If you’re reading this and you’re an entrepreneur, there are two things you need to know:

  • Niche is big. And those niches are only getting bigger. All you need is 1,000 True Fans.
  • The only people that need big companies are the investors with the big funds. The only thing you need is a focus on customers.

If you need more proof, go read the history of companies like Proctor & Gamble, America Online and Sweetwater Sound. 🤷🏻‍♂️


Also published on Medium.