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No one funds ideas anymore.

If you’re planning to raise money, your goal is to be the least-worst pitch that an investor’s heard in any given time period. You don’t have to be the best.

your goal is to be the least-worst pitch that an investor's heard in any given time period. Share on X

Let that sink in for a minute. I’m dead serious.

I’m sure we all know “idea guys” – people that have been talking about an idea for a long time but haven’t ever built it. (These people are notorious for hanging around networking events every week and repeating the same ideas week after week.) Don’t be that person.

At the very least, hack together a “ghetto, but useful” prototype and get it in front of users. Better yet, get that prototype in front of potential customers. If you can’t get a prototype together for some reason, then pull together some slides / visuals and put that in front of people.

Just. Ship. Something.

In the worst case, that shows others — including investors — that you can hustle. In the best case, you’ve gotten at least one person you don’t know to buy something from you and that shows others you know how to build a business.

Jason Calacanis said it best:

Simply put, showing up without product today is like showing up without a business plan in 1995 — you simply won’t be taken seriously by most investors.

On a related note, come to the table with the right founding team: you need some combination of the hacker, hustler and designer on the team.

NOOB MISTAKE: avoid outsourcing any of your early work unless you have solid experience with that model. You’ll probably pay too much and, worse, you’ll scare off a huge set of investors that avoid early stage companies that outsource too early.

Founders should look at more deals.

There’s something obvious about investors that every entrepreneur gets wrong: an investor’s job is to end up with financial stakes in potentially successful companies and projects.

No one cares about your idea. No one believes you when you say you want to change the world. No one wants to fund your app.

That’s because there are too many people claiming to be founders out there and you’re competing with them whether you know it or not.

If you’re trying to raise money today, you should know that it’s only getting harder: the entire market is getting noisier. Everyone wants to be an entrepreneur. Everyone claims to be an entrepreneur. And your pitch is getting lost in the thick of it all.

Everyone claims to be an entrepreneur. And your pitch is getting lost in the thick of it all. Share on X

Before you even think about raising money, you should know your space inside and out. That includes knowing which companies exist, which have raised money, which investors appear to be most active in those markets. Thankfully, AngelList makes that super easy.

Take a look at the companies that have listed themselves on AngelList. (While you’re at it, follow me on AngelList.) Use the “Market” filter to reduce the list down to the companies that are actually in your space. (Don’t forget to hit “Save” so you begin to receive the weekly emails on deals happening in the markets you select.)

Once you’ve narrowed the list down, I recommend sorting the list by the amount of money raised. Now click to open the top 10 companies in separate tabs. Now, study everything those companies have disclosed.

More founders, from all over the world, are going after the same finite pool of money. The fundamental investor-founder relationship is based on asymmetric information. The bottom line is that the investor sees (in some cases) hundreds of deals while you probably are only thinking about yours.

Whether you decide to raise outside money or bootstrap things entirely, you can’t afford to not keep an eye on your entire industry at all times.

Friday roundup: 127 things entrepreneurs should know, the importance of timing and investing in yourself.

Happy Friday.

It’s been nice to get some downtime in DC this week. We’re heads down planning the 2017 tour and knocking out a huge backlog of investments. (If you’re still waiting on an email from me, sorry!) 

In case you’re wondering, here’s a quick wrap-up of our visit to Fort Wayne, IN last week and the audio from a radio interview.

As a reminder, these are the top 10 clicks across my tweets this week. You can always get the full firehose here.

  1. “Here lies the billable hour. It died a slow and predictable death, brought about by natural causes.” [Link] [Tweet]

    Everyone charging by the hour should be worried about what will happen to their jobs — and the broader industry — over the next few years.

    Lawyers and accountants should be fine though since there’s always a need for someone to keep you out of jail and count your money properly.

2. Things I will tell my kids if they become entrepreneurs [Link] [Tweet]

Love, love, love this but everyone has to be thinking like an entrepreneur.

When I was going through school, there was a job waiting for me when I graduated. For people graduating today, they need to be prepared to create their own job.

3. “get to $1,000/month in revenue and then worry about everything else.” [Link] [Tweet]

Until you have a little bit of revenue (or, in some cases, at least a little bit of traction), nothing else matters. So stop thinking about logos, domain names, business plans or anything else. Just sell.

4. “Hustle doesn’t mean working 24/7. That’s a sure way to burn out and lose.” [Link] [Tweet]

There are two kinds of entrepreneurial people you want to work with in your life:

  • Smart and hard-working. These people tend to be the best at build service / consulting companies.
  • Smart and lazy. These people tend to be the best at building a company around a product.

I prefer to invest in the latter.

5. “In 10 years Goldman Sachs will be significantly smaller by head count than it is today.” [Link] [Tweet]

Personally I’m a techno-optimist, in the sense that I believe technology grows the overall pie and provides over time, great opportunity for human beings in terms of quality of life, economic mobility and so on.

6. “One of the biggest challenges in tech is not being right. It’s being ten or fifteen years too early.” [Link] [Tweet]

As with most trends, you want to be early and right or late and right. Everything in the middle sucks.

7. “I began to see it everywhere I looked: too many startups like to play startup.” [Link] [Tweet]

Once a startup has $1 of revenue, it should never be called a startup again. You should be starting a company to actually build a company, not to be a startup forever.

8. “Let now be the time where we stop fantasising with the facade of overnight success and start hustling” [Link] [Tweet]

We’ve been fortunate to meet a lot of extremely successful people building huge companies in out-of-the-way places. The best part of those meetings, however, is listening to the founder’s real stories of the “10 year overnight success.” (Heading into 2017, we’re going to experiment with videos and other content to help share those stories.)

9. “I had the luxury of this decision because I had decided to invest in myself. So, I doubled down.” [Link] [Tweet]

I’ve been self-employed ever since. Monetarily, was it the best investment I could have made? If I had been interested in working at P&G, I doubt it. But, in terms of freedom to follow my curiosities and carve my own path, yes, 1000x.

When it comes to your professional life, always choose yourself. Always invest in yourself.

10. “No one needs another piece of business software. No one.” [Link] [Tweet]

This is the #1 problem technical people have with sales: people buy solutions, not products.

No one cares how many features you have, how many lines of code it took or how “passionate” you are about the business.

Solve problems. People will pay you for it.

Firehose

You can get the full stream of the things I read, it’s all on Twitter — follow me: @paulsingh.

-P

Get to $1,000 first.

One of my biggest regrets around the tech tour is that it isn’t about tech at all. It’s about entrepreneurship.

My personal goal is to meet as many entrepreneurs around North America, I don’t really care whether they consider themselves “tech” people or not.

I tweeted something yesterday that got me thinking about this:

At the time, I was listening to a Q&A session with Jonathon Perrelli and thinking about some of the people we’ve met in the last 39 cities we’ve visited this year.

At the early stage, so many entrepreneurs get hung up on things that just don’t matter. (i.e., patents, business plans, logos, NDAs, etc.)

The reality is that the default state of any company is failure and the #1 reason why it will likely fail is because there wasn’t enough money coming in the door.

The good news, however, is that sales fixes everything and that’s entirely in the founding team’s control.

If we could get more people all over the world to be thinking about how to make their first $1,000/month — even if it’s on the side while they hold a full time job — just imagine how much better off they would be.

Some of those side gigs would turn into a nice cash stream for themselves. Some of those could turn into $10,000/month businesses that support the founder full-time. Some could turn into $100,000/month businesses that support entirely new jobs for others.

Entrepreneurs sometimes get lost and it’s the community’s job to make sure they stay focused on the goal: get to $1,000/month in revenue and then worry about everything else.

The problem isn’t local investors, it’s you.

Investor pitches, particularly outside Silicon Valley and NYC, generally fall into two buckets: the founder either asks for too little cash or aims too low.

When founders ask for too little cash, usually in the realm of <$250K, alarm bells start ringing for most investors. We worry that you have no idea what you’re talking about, how much it costs to build a business or worse. If we give you too little money to hit a significant milestone, the likelihood of you hitting that milestone (or even surviving for 12-18 months) is small. That’s bad for everyone at the table.

When founders aim too low, it’s often even worse. This is when you get called a lifestyle company, regardless of whether it’s true, and the investor stops paying attention. It sucks, but it happens. As Charlie O’Donnell says,

Venture investing is hard.  You’re going off of very little in the way of predictive data–so if you’re not telling a big story, it’s hard for us to imagine one if we don’t hear it from you first.

Look, I get it though. Outside the big hubs, the local tech community will often tell founders to lower their ask to align with the local investor’s checkbooks. That advice is well-meaning, but terrible — ignore it. The problem isn’t the local investors, it’s you. No one’s a gatekeeper anymore.

The problem isn’t the local investors, it’s you. No one’s a gatekeeper anymore. Share on X

Get on AngelList, look for other companies in your industry and align your ask with the average seed round. If you can’t find the money locally, go elsewhere.

Understand that learning how to pitch a business is just as important as building the business itself.

Having a job is riskier than you think.

“People think entrepreneurship is risky. The thing is, it’s much riskier to have a job.”

At the time, Andrew Myers was driving us back to Fort Wayne, IN after a quick visit to Warsaw, IN when we started talking about the common concerns from people when they think about what it means to be an entrepreneur.

Now that we’re just about to visit our 40th city this year, I still find it odd that community leaders continue to talk about innovation while local residents worry more about entrepreneurship — or the risks that come with it. This gap is yet-another-reminder that innovation and entrepreneurship aren’t the same. If we want people to innovate, we need them to make the leap into entrepreneurship first.

If you drive around North America, you’ll quickly learn that most people are concerned about losing their jobs. They may not say it when you first meet them but this is the kind of thing that comes up when you actually live someplace for a week at a time and see them at the local diner for breakfast over the course of a full week.

At the same time, many of these same people express fear when asked what they would do if they became an entrepreneur. They worry that their boss won’t like them working on the side, they wonder whether they have enough education or they share stories about how someone they once knew failed at something.

Here’s the thing: the best entrepreneurs take the least risky bets.

They’ll figure out a way to keep their day job for a while. They’ll find ways to cut their personal burn rates. They’ll spend any free second they have looking for a new customer.

The best entrepreneurs know that sales solves everything. They figure it out.

If you choose to stay (and you’re happy) in your cubicle, do yourself a favor and make sure that you’re on the revenue-producing side of your company. If something goes sideways, the people that make the company money are the least likely to get cut first.

For everyone else, just start something.

For most of our parents, success was a function of hard work over a period of a long time. For our generation, success is a function of the number of things you try.

If you want to reduce the risk in your life, start to think more entrepreneurially. Start to take control of your own future.

Fear drives me and, if you want control of your own future, it probably ought to drive you too.

Self-driving beer deliveries, the trade-offs in VC and how to understand the Valley

Happy Friday.

It’s been a busy (and cold) week here in Fort Wayne, IN. Aside from meeting entrepreneurs, investors and the rest of the tech community, we’re heavy into the 2017 Tech Tour planning. Yay, spreadsheets (and Asana)! If you’re an investor, executive or community leader that would like to visit other cities with us, please apply to join — it’ll be fun, I promise.

  1. Uber has quietly launched its own ‘Uber for trucking’ marketplace called Uber Freight [Link] [Tweet]

    They deliver 45,000 cans of beer via a self-driving 18-wheeler and launch a marketplace for freight in the same week. Meanwhile, I can barely stay on top of my email.

The way we think about the future is two things: marketplace and automation. And that will apply on the consumer side and the freight side.

2. “the distance will increase 1000km and the flight will be 1-3 hours shorter than the polar route.” [Link] [Tweet]

Long haul flights have always been my favorite — don’t ask me why, I just love them.

3. “He’s in over his head and he’s proudly done zero to gain any relevant expertise.” [Link] [Tweet]

And just like that, you’ve got one, single, unifying theory that explains everything about Trump, the debates, and this election: Donald Trump is terrified of actually becoming president. And he hates Hillary because she isn’t.

4. “VC is not about making the best analysis. VC is a job where trade-offs are kings.” [Link] [Tweet]

Investing in companies outside of existing tech hubs is hard. In addition to vetting the founders, the business and everything else in between, you’re trying to gauge the founding team’s ability to raise even more external capital in the future.

5. “To understand the serendipity of the Valley you need to get to the people.” [Link] [Tweet]

It’s a desert for those who don’t know anyone and a monsoon for the networked. A place where meritocracy has a shot vs. street smarts and monopolizing darwinism.

6. “China has now overtaken the U.S. to become the largest market in the world for App Store revenue” [Link] [Tweet]

In case you’re looking for more customers, “China will drive the largest absolute revenue growth for any country by 2020.”

7. “I remind myself to be kind and see the potential in people. Give them a break.” [Link] [Tweet]

Yep.

8. “Being believable isn’t just convincing people you can win, it’s convincing them that they want you to win.” [Link] [Tweet]

The RIBS method is pretty much the best. If you want to convince anyone of anything, it needs to be Relevant, Inevitable, Believable and Simple.

9. “Every millennial should be planning for a 100-year horizon.” [Link] [Tweet]

You don’t think you’re actually going to retire anymore, do you?

10. “The reason is that we somehow feel we have to be different people in different situations. But that’s a lie.” [Link] [Tweet]

Gary Vaynerchuk always advocates for playing to your strengths instead of improving your weaknesses. I love that.

Firehose

You can get the full stream of the things I read, it’s all on Twitter — follow me: @paulsingh.

-P

A behind the scene look at the Tech Tour & code schools

It’s a cold week here in Fort Wayne this week but, in between office hours and workshops today, I found a couple of interesting photos of our tech tour through the last nine months and thought I’d share them.

By the way, I spend a lot of time talking about code bootcamps & visiting local code schools on the road — follow me on Twitter if you’re interested in learning more about that stuff as I find it.

-dana

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Happy Holidays 2016 #rjtechtour
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Lake Powell #rjtechtour
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#rjtechtour
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Rock Creek Marina (Iowa) #rjtechtour
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Vancouver, BC #rjtechtour
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Moab, UT #rjtechtour
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The Grand Canyon #rjtechtour
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Fall 2016 Chesapeake, VA #rjtechtour
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The Grand Canyon #rjtechtour
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Paul Singh #rjtechtour
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Lake Fairfax, Virginia #rjtechtour
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Taos, New Mexico #rjtechtour
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Lake of the Ozarks, Missour #rjtechtour
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Throwing it back to that time I wanted to get a nice profile picture and Bambi decided to photobomb Glacier National Park, Missour #rjtechtour

 

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Picking up the Airstream in Lakewood, New Jersey #rjtechtour
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Day 1 #rjtechtour
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Fort Wayne, Indiana #rjtechtour

 

-d