RJTT Des Moines

Naming your round is a bad idea

Seed. Pre-seed. Pre-A. Series A. Bridge. Just stop.

There are so many names given to people’s fundraising these day. And they mean nothing.

If you name your round, you’re¬†unintentionally allowing investors to make some judgements about the status of your company.

Bridge round? Oh, so you’re running out of money?

Pre-seed? WTF is that?

Series A? Ah, so you’re about a $1M run rate?

Seed? I’m going to bet this is going to be a $500K ask.

If you’re raising money, just say that you’re raising money. Don’t put a title on it.