Cold emails: one change that gets 200% better conversions

Everyone does cold emails wrong. Including you. The fix is super simple: switch the order.

Most people’s first email: “Can we get a cup of coffee?” OR “Can we hop on a call?”

Most people’s second email (if they get a response a all): “OK, wow. So you’re saying that the baseline conversion rate should be X?” OR “That’s really good to know. [Insert super crisp question here.]”

And that’s the key: keep your first question to anyone — an investor, an entrepreneur, even your date — crisp. Make it easy for them to answer it.

If you can get someone to give you 30 seconds of their time, you’re more likely to win another 30 minutes with them. The opposite way rarely works.

Also published on Medium.