Take a look around the web and you’ll easily find 375649874 tips on building community to help evangelize your brand. Or The First 7 Days of Personal Branding. Or even Start Thinking About Your Personal Brand Early.
The truth of the matter is that you need to actually do something while you spread the word about it. Sure, go read the latest tips and tricks, but never forget to tend to business. The ultimate proof of your value is that someone is willing to pay for it.
P.S. Do go check out the personal branding links up above, they have some great insights!