More on the “Thanks BP” project
A few days ago, I quietly launched a way for people to donate to the Gulf cleanup while taking a jab at BP. We sold ten letters in the first few minutes and it’s steadily grown over the past few days — yesterday, we won the #bpcarescontest.
I started the MailFinch “Thanks BP” project because I wanted to do something more than just donate to the cleanup. I wanted to get back at BP… ideally, without getting sued in the process. It turns out, other people wanted to do the same thing too.
As I write this, we’ve sold over 100 letters in the past few hours (incidentally, the “BP-covered Pelican” is the #1 favorite by a huge margin) and the orders keep rolling in — every penny we make on this will be donated to the Gulf Restoration Network.
When I see an oil-covered pelican on the news, I don’t say to myself, “That’s an oily scum-covered pelican.” No. I say to myself, “That’s a BP-covered pelican.”
So, do your part: donate to the cleanup, tell your friends about this or just do something. It’s our responsibility to make sure this doesn’t happen anywhere else on the planet.
Enjoy that post?
Subscribe to the RSS feed and get the latest posts without checking the site.
Sign up for the Newsletter
Explore Results Junkies
The library idea seems good bu...
I agree that there is alot of ...
by cynthia kocialski on On building awesome business applications
@Matthew: In a bootstrappe...
Hi Paul,Great post. In te...
by Matthew Bellows on On building awesome business applications
Paul, awesome. So cool to see ...
by Erica Douglass on On building awesome business applications
One Response to “More on the “Thanks BP” project”
Wow, that is cool.
I can’t do it, though, because my husband worked at BP until a year or so ago. No he had no part in the spill, neither his work nor his department did, but everytime someone says “BP go kill yourself” or something, I can’t help thinking a small part of that is directed at him.
But, I think this is a genius way to contribute to the community and get publicity. I mean, anything could have thought of sending letters for money, but MailFinch is perfectly positioned to actually DO it. That is sweet.
— 06/30/10 at 8:02 pm
Leave a Comment or a Question