Comments on: Revisiting Drucker: What Gets Measured Gets Managed http://www.resultsjunkies.com/blog/revisiting-drucker-what-gets-measured-gets-managed/ Thoughts on growing startups and small businesses. Fri, 30 Jul 2010 13:07:00 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Three Ideas for 2010 Part III: Lifelogging and Self Tracking | Simple, effective and affordable small business marketinghttp://www.resultsjunkies.com/blog/revisiting-drucker-what-gets-measured-gets-managed/comment-page-1/#comment-190 Three Ideas for 2010 Part III: Lifelogging and Self Tracking | Simple, effective and affordable small business marketing Sun, 21 Feb 2010 05:20:44 +0000 http://www.resultsjunkies.com/?p=650#comment-190 [...] One of the great mindset shifts from the last decade is that today, finally, people of all walks are recognizing that what gets captured and measured gets managed (to quote Peter Drucker). [...] [...] One of the great mindset shifts from the last decade is that today, finally, people of all walks are recognizing that what gets captured and measured gets managed (to quote Peter Drucker). [...]

]]> By: Benhttp://www.resultsjunkies.com/blog/revisiting-drucker-what-gets-measured-gets-managed/comment-page-1/#comment-189 Ben Sun, 15 Nov 2009 16:51:42 +0000 http://www.resultsjunkies.com/?p=650#comment-189 Paul - Great post! I love the story about the researchers that surveyed a graduating class at Harvard (in the 50's I believe) and found that only 3% had written, measurable goals. Then, some years later, they surveyed the same class and found that the 3% with goals had amassed more wealth than the entire 97% without goals combined! I know why many small business owners don't set goals. Vince Vaughn sums it up perfectly in the movie "Dodgeball". If you set goals and don't achieve them, there's pain. No goals, no way to fail! I think people that live this way need to redefine how they feel about failing.Related to Ryan's comment - we love it when prospective clients tell us that they are already tracking their website (often with Google Analytics, Webtrendz, etc.). But when asked, "what are you testing this quarter based on your analytics data from last Quarter?" - we get the vacant stare!! There's no shortage of data available on the web. The key (s you've suggested) is action!! Paul – Great post! I love the story about the researchers that surveyed a graduating class at Harvard (in the 50′s I believe) and found that only 3% had written, measurable goals. Then, some years later, they surveyed the same class and found that the 3% with goals had amassed more wealth than the entire 97% without goals combined! I know why many small business owners don’t set goals. Vince Vaughn sums it up perfectly in the movie “Dodgeball”. If you set goals and don’t achieve them, there’s pain. No goals, no way to fail! I think people that live this way need to redefine how they feel about failing.

Related to Ryan’s comment – we love it when prospective clients tell us that they are already tracking their website (often with Google Analytics, Webtrendz, etc.). But when asked, “what are you testing this quarter based on your analytics data from last Quarter?” – we get the vacant stare!! There’s no shortage of data available on the web. The key (s you’ve suggested) is action!!

]]> By: Ryan Kellyhttp://www.resultsjunkies.com/blog/revisiting-drucker-what-gets-measured-gets-managed/comment-page-1/#comment-188 Ryan Kelly Mon, 27 Oct 2008 14:22:03 +0000 http://www.resultsjunkies.com/?p=650#comment-188 Paul - I completely agree with you! Measuring actionable results (keyword: actionable) are what many businesses, and quite frankly, "dashboards" are missing. Metrics such as "time on site" or "total visitors" don't mean much out of context. How about giving me the total visitors who didn't use ytour brand name as a keyword to find you, stayed on the site at least 2 minutes, but not more than 10, and consumed at least 5 pages. Or, how about my organic conversions are running at a 50% lower cost of acquisition than my paid conversions. Now that's analytics! Paul – I completely agree with you! Measuring actionable results (keyword: actionable) are what many businesses, and quite frankly, “dashboards” are missing. Metrics such as “time on site” or “total visitors” don’t mean much out of context. How about giving me the total visitors who didn’t use ytour brand name as a keyword to find you, stayed on the site at least 2 minutes, but not more than 10, and consumed at least 5 pages. Or, how about my organic conversions are running at a 50% lower cost of acquisition than my paid conversions. Now that’s analytics!

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