Comments on: Reputation: More Important Than Brand http://www.resultsjunkies.com/blog/reputation-more-important-than-brand/ A brief guide to getting ahead in life. Whether it's pay, power or prestige, I'll help you make the big leap. Mon, 24 Aug 2009 05:13:03 -0700 http://wordpress.org/?v=2.8.5 hourly 1 By: RT Wolf http://www.resultsjunkies.com/blog/reputation-more-important-than-brand/comment-page-1/#comment-494 RT Wolf Tue, 27 Jan 2009 01:25:29 +0000 http://www.resultsjunkies.com/?p=660#comment-494 Oops, wrong link up there. Right link here: http://www.tvo.org/TVO/WebObjects/TVO.woa?video?TAWSP_Int_20080930_779337_0 Under the Big Ideas category below the video, there's another talk by him about the nature of evil. Very good. Oops, wrong link up there. Right link here:

http://www.tvo.org/TVO/WebObjects/TVO.woa?video?TAWSP_Int_20080930_779337_0

Under the Big Ideas category below the video, there’s another talk by him about the nature of evil. Very good.

]]> By: RT Wolf http://www.resultsjunkies.com/blog/reputation-more-important-than-brand/comment-page-1/#comment-493 RT Wolf Tue, 27 Jan 2009 01:21:50 +0000 http://www.resultsjunkies.com/?p=660#comment-493 Good article. I would like to respectfully point out one thing: Buffett isn't pointing out reputation in the sense of having a bad reputation, he's just saying that you can't fix bad economics (ie airplane business) no matter how brilliant you are. Reputation/brand/etc has to do with trust, IMO. Do you trust them? Do you trust them to do what they promised? Everything else is integral to that. People can trust authority and a strong demeanor (so you wear suits and good clothes). People trust those who do what they say. Jordan Peterson has something to say about trust's role in the government-market issues currently: http://www.tvo.org/cfmx/tvoorg/theagenda/index.cfm?page_id=7&bpn=779337&ts=2008-09-30%2020:01:05.0 Keep up the good work! Good article. I would like to respectfully point out one thing: Buffett isn’t pointing out reputation in the sense of having a bad reputation, he’s just saying that you can’t fix bad economics (ie airplane business) no matter how brilliant you are.

Reputation/brand/etc has to do with trust, IMO. Do you trust them? Do you trust them to do what they promised? Everything else is integral to that. People can trust authority and a strong demeanor (so you wear suits and good clothes). People trust those who do what they say.

Jordan Peterson has something to say about trust’s role in the government-market issues currently:
http://www.tvo.org/cfmx/tvoorg/theagenda/index.cfm?page_id=7&bpn=779337&ts=2008-09-30%2020:01:05.0

Keep up the good work!

]]> By: J Sandifer http://www.resultsjunkies.com/blog/reputation-more-important-than-brand/comment-page-1/#comment-437 J Sandifer Sat, 08 Nov 2008 22:51:57 +0000 http://www.resultsjunkies.com/?p=660#comment-437 Interesting concept...I would say that you brand is the feelings, professionalism and reputation that is associated with your logo. The logo is really just a visual representation for your business. That visual representation should be applied to your website, blog, business cards, emails, snail mail pieces, billing statements, newsletters and anything that touches a client or potential client...this will drive your brand. In today's business world we need to make sure that we are doing everything possible to stick out! Interesting concept…I would say that you brand is the feelings, professionalism and reputation that is associated with your logo. The logo is really just a visual representation for your business. That visual representation should be applied to your website, blog, business cards, emails, snail mail pieces, billing statements, newsletters and anything that touches a client or potential client…this will drive your brand. In today’s business world we need to make sure that we are doing everything possible to stick out!

]]> By: stephen http://www.resultsjunkies.com/blog/reputation-more-important-than-brand/comment-page-1/#comment-436 stephen Wed, 05 Nov 2008 09:20:22 +0000 http://www.resultsjunkies.com/?p=660#comment-436 Thanks. That's a concept I've never thought of. Building my reputation matters more than creating a logo or brand. Excellent. Now I can save some more money! Thanks. That’s a concept I’ve never thought of. Building my reputation matters more than creating a logo or brand. Excellent. Now I can save some more money!

]]> By: Ryan Kelly http://www.resultsjunkies.com/blog/reputation-more-important-than-brand/comment-page-1/#comment-433 Ryan Kelly Thu, 30 Oct 2008 19:07:19 +0000 http://www.resultsjunkies.com/?p=660#comment-433 Like Marty Neumier said in his book "The Brand Gap", and I'm sure Seth Godin in some fashion, "your brand isn't what YOU say it is - it's what THEY say it is". Also, while companies may understand the value of reputation in their brand, they fail to deliver on their brand promises by hiring the wrong people (Jim Collin's - "right seat on the bus"). So while the top management feels good about their brand, and are living it day to day, the people under them are not. And that's where the customer interaction point usually is. Building brand reputation requires meeting your brand promises, and measuring them. How else do you know if you are succeeding or not? It doesn't always come down to weather or not you moved the sales needle, but how people are conversing about your brand on the outside. Like Marty Neumier said in his book “The Brand Gap”, and I’m sure Seth Godin in some fashion, “your brand isn’t what YOU say it is – it’s what THEY say it is”.

Also, while companies may understand the value of reputation in their brand, they fail to deliver on their brand promises by hiring the wrong people (Jim Collin’s – “right seat on the bus”). So while the top management feels good about their brand, and are living it day to day, the people under them are not. And that’s where the customer interaction point usually is.

Building brand reputation requires meeting your brand promises, and measuring them. How else do you know if you are succeeding or not? It doesn’t always come down to weather or not you moved the sales needle, but how people are conversing about your brand on the outside.

]]> By: Ben Bleikamp http://www.resultsjunkies.com/blog/reputation-more-important-than-brand/comment-page-1/#comment-432 Ben Bleikamp Thu, 30 Oct 2008 17:50:10 +0000 http://www.resultsjunkies.com/?p=660#comment-432 I've lived on my reputation for about 4 years as a good web designer and avoided building any sort of brand. Now I want a brand to go along with the reputation. My presence online consists of a rarely updated blog and a bunch of work I've done for clients, and I still get more work requests than I could ever handle purely by word of mouth and people saying "Ben does good work, try him." I’ve lived on my reputation for about 4 years as a good web designer and avoided building any sort of brand. Now I want a brand to go along with the reputation.

My presence online consists of a rarely updated blog and a bunch of work I’ve done for clients, and I still get more work requests than I could ever handle purely by word of mouth and people saying “Ben does good work, try him.”

]]> By: Diana D. Jarvis http://www.resultsjunkies.com/blog/reputation-more-important-than-brand/comment-page-1/#comment-431 Diana D. Jarvis Thu, 30 Oct 2008 15:58:28 +0000 http://www.resultsjunkies.com/?p=660#comment-431 Isn't your reputation part of your brand? Isn’t your reputation part of your brand?

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