Comments on: Remember: Substance Before Style

By: J Sandfier

J Sandfier — Thu, 25 Sep 2008 14:23:11 +0000

I’ve had businesses that made money and consistent customers, but never really felt successful until our brand brought them in the door at our current company: www.emilieinc.com Every interaction you have with a client is a chance to reinforce your brand. A brand is not just a logo, but the feeling someone gets when dealing with your company. That is why I can appreciate the Viget team and who they decide to work with…

By: Chris

Chris — Thu, 25 Sep 2008 13:28:31 +0000

That’s a good point – I can’t count the amount of times I’ve sat down with a great business idea, ordered a website, stationery, etc etc. It probably amounts to a lot of money as well.

Now I’m focused and doing much better – point taken.

By: Michael Martine, Blog Consultant

Michael Martine, Blog Consultant — Mon, 22 Sep 2008 23:45:03 +0000

…before they accept a particular client, the Viget team asks themselves if they’d ever become employees of the client company. Unless the answer is yes, they won’t proceed.

That is the most brilliant thing I’ve read all day. Thanks for taking us back to the basics and what’s really important, Paul!