Using web analytics to boost sales
Today, thanks to the Internet, the amount of data available to any company with a website dwarfs anything you can build yourself. Web analytics programs track nearly everything that happens on a website, keeping a real-time record of how potential customers find the site, how they behave on it, and why they buy (or, more importantly, don’t buy) your stuff.
The wealth of data is so great — you might learn, for instance, that customers in Toronto typically spend three minutes …
