A few weeks ago, I opened up my RSS reader of choice (NetNewsWire, actually) to quickly scan the titles of the new posts available and mark the rest as “read” immediately. Total time spent: 5 minutes. Total value gained: 0. I needed to find a better way to filter my feeds or risk contuining this daily charade.

There’s no doubt that RSS (and Twitter) have become essential to the online experience, we’re all getting busier and the amount of information we get bombarded with increases (exponentially?) on a daily basis. What we really need is a tool to help us manage the increasing amount of information we’re dealing with so we can get some of our precious time back.

The existing market for RSS readers and Twitter clients is huge, however there’s not much out there that actually tries to save you some time. In fact, I haven’t found a single client that can single-handedly reduce my Twitter & RSS overload. I want to change all that with something that is simple to use, fun to use and makes life easy again. That’s why I created Philtro. Keep Reading »